Campaign Intelligence Built for Game Marketers

See What Happens
Before The Wishlist

General-purpose analytics tools don't understand game marketing. PixelSurge tracks every campaign angle, captures player intent, and connects traffic directly to Steam outcomes.

Reddit, Meta, TikTok, YouTube, creators, Discord, newsletters — one measurement layer across every channel.

Product

Everything You Need to Run
Smarter Game Campaigns

Purpose-built for studios, publishers, and game marketing teams. Not a repurposed SaaS tool — built from the ground up for how game marketers actually work.

Multi-Channel Campaign Tracking

Multi-Channel Campaign Tracking

Track visits from Reddit, Meta, TikTok, YouTube, Discord, newsletters, creators, press, and custom sources using structured campaign links.

Campaign Angle A/B Testing

Campaign Angle A/B Testing

Create distinct messaging angles for each campaign and compare which hooks, themes, and audience promises generate the strongest player response.

Visual Page Builder

Visual Page Builder

Launch responsive campaign pages with trailers, screenshots, and game-specific messaging — choose Classic or Hero V2 templates and customize every element.

Player Intent Surveys

Ask configurable questions that capture what attracted each player before they continue to Steam — every angle gets its own question set.

Funnel & Conversion Analytics

See sessions, scroll depth, engagement, survey responses, CTA clicks, and Steam departures in one reporting funnel with step-by-step drop-off rates.

Steam Attribution Layer

Preserve UTM parameters through the full player journey. Connect PixelSurge traffic with Steamworks reporting for wishlist and purchase attribution.

How It Works

One Measurement Layer
Across Every Campaign Channel

01

Build the Campaign Experience

Add your game assets, Steam destination, intent survey questions, tracking settings, and the messaging angles you want to validate against each other.

02

Send Traffic From Any Channel

Use unique campaign links across ads, creator placements, social posts, Discord communities, newsletters, press, QR codes, and any other acquisition source.

03

Understand What Actually Moves Players

Compare traffic quality, player responses, engagement depth, Steam click-throughs, and campaign angles — all from one analytics dashboard built for game marketers.

Built for Game Marketers

Not another general-purpose analytics tool

Multi-Channel
UTM tracking for every source
Reddit, Meta, TikTok, YouTube, Discord, creators, newsletters, and more — one consistent data model.
A/B Angles
Test campaign messaging
Compare which hooks and themes drive real player interest with angle-level analytics and intent surveys.
Steam Connected
Attribution to outcomes
Preserve UTM parameters through to Steamworks reporting. See which campaigns drive wishlists and purchases.

Architecture

How PixelSurge Connects
the Player Journey

1Acquisition

Where the player came from

  • Paid ads
  • Creator links
  • Social posts
  • Communities
  • Email
  • Press
  • Direct outreach

2Validation

What happened before Steam

  • Landing page engagement
  • Campaign angle exposure
  • Intent survey responses
  • Trailer interaction
  • CTA behavior

3Conversion

Where the player went next

  • Steam store visit
  • Demo download
  • Wishlist
  • Purchase
  • Other destination

Integrations

Works Across Every
Campaign Channel

PixelSurge gives every campaign a consistent tracking and validation framework, regardless of where the player first discovered your game.

🔴Reddit Ads
🔵Meta Ads
🎵TikTok Ads
🔍Google Ads
▶️YouTube
🎬Creators
💬Discord
📧Newsletters
📰Press
🌐Organic Social
📍Events & QR Codes
Custom Sources

One campaign model. One player journey. Comparable data across every source.

Find Out What Actually Moves
Players Toward Your Game

Launch a tracked campaign page, compare traffic sources and messaging angles, and turn every campaign into actionable player intelligence.

Start Your First Campaign

No Reddit account required. Works with any campaign channel.